Media Pathway

Overview

The Media pathway features courses that address business issues specific to media industries, including the psychology of media consumption, the dynamics of competition in media sectors, the impact of recent innovations on old and new media, the valuation of media businesses, and media investment and regulation. Courses are designed for students who want to be in the media business, advise media businesses, or invest in media sectors.

Course Catalog

Explore Media courses in the Course Catalog

Pathway Breakdown

Courses

  • Media, Platforms, and Content (B8611/B7611, 1.5 credits)

Courses

  • Entertainment Marketing & the Crafting of Celebrity Business (B8629, 1.5 credits)
  • Sports Economics and Politics (B8644, 1.5 credits)
  • The Business of Television and Streaming (B8637, 1.5 credits)
  • Media Marketing and Entrepreneurship (B8615, 1.5 credits)
  • The Business of Sports (B8687, 1.5 credits)

Courses

  • Digital Investing (B8429, 3 credits)
  • Media and Technology Strategy and Public Policy (B8366, 3 credits)
  • Digital Wars (B8671, 3 credits)
  • Media and Entertainment: Strategy Consulting Projects (B8685, 3 credits)
  • Mergers & Acquisitions in Media and Technology (Master Class) (B8498, 3 credits)
  • The Economics and Politics of Digital Disruption (B8467, 1.5 credits)