Overview
The Customer Insights pathway equips students with skills and tools for consumer intelligence, marketing strategies, product design, pricing, channels, and communication. Key courses include Behavioral Economics and Decision Making, Strategic Customer Insights, and Marketing Intelligence. Specialized electives cover areas like pricing, retail, sustainability, and luxury goods. This pathway trains students to understand customer drivers and leverage data for business innovation, growth, and profitability, preparing them for careers in marketing management, brand management, product management, market research, sales, advertising, digital marketing, consulting, and entrepreneurship.
