Overview
The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing, and financial services.
The growing demand for data analytics and the increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for “analytical marketers”, who can combine quantitative skills, market understanding and creative insights.
The MS in Marketing Science requires three semesters of full-time study. Students must complete a minimum of ten full-term graduate-level courses (30 credits).
The Columbia Advantage
Academics
Students take a carefully constructed curriculum of PhD, MBA, and MS courses offered at Columbia Business School, and electives chosen from courses offered by CBS or other schools at Columbia University (e.g., Engineering, Economics, Statistics, Computer Science, Psychology).
This program is intended for students who prefer a shorter and more industry-oriented experience than the School’s Doctoral Program.
Take a look at the Program's coursework.
Student life
Columbia Business School’s supportive community helps our busy students balance their life, work, and studies while still having opportunities to enjoy one another’s company and the excitement of New York City.
Take a moment to meet our current students and alumni who talk about their Columbia Business School experiences. We’re sure you’ll see yourself in their personal glimpses and positive reflections on their time here, especially with their professors and fellow students.
Career resources
The Career Management Center (CMC) at Columbia Business School works with students to develop lifelong career management skills and empowers them to leverage the Columbia Business School network throughout their careers. The small size of the program allows the CMC to target search resources, tailoring these to the experience and needs of MS in Marketing Science students in a variety of industries.
By the numbers
2024 Entering Class
- 168
- Average GRE Quant Score
- 64
- Enrolled
- 77
- Women
Connect with Admissions
We are currently closed to walk-in visitors. Please email our office to make an appointment.
We continue to offer a wide variety of virtual events to help you get to know the MS programs and the Columbia Business School community. We hope you will join us for an upcoming event!
Contact Us
Email: [email protected]
Phone: 212-854-1961
Address: 645 W 130th St, New York, NY 10027