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Gain the quantitative technical skills and the market understanding to become an “analytical marketeer” who can derive data-driven creative insights

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The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing and financial services.

The growing demand for data analytics and the increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for “analytical marketeers”, who can combine quantitative skills, market understanding and creative insights. 

The MS in Marketing Science requires two semesters of full-time study. Students must complete a minimum of ten full-term graduate-level courses (30 credits).


The Columbia Advantage

Olivier Toubia delivers a lecture to students


Students take a carefully constructed curriculum of PhD, MBA, and MS courses offered at Columbia Business School, and electives chosen from courses offered by CBS or other schools at Columbia University (e.g., Engineering, Economics, Statistics, Computer Science, Psychology).

This program is intended for students who prefer a shorter and more industry-oriented experience than the School’s Doctoral Program.  

Take a look at the Program's coursework.

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Student life

Columbia Business School’s supportive community helps our busy students balance their life, work, and studies while still having opportunities to enjoy one another’s company and the excitement of New York City.

Take a moment to meet our current students and alumni who talk about their Columbia Business School experiences. We’re sure you’ll see yourself in their personal glimpses and positive reflections on their time here, especially with their professors and fellow students.

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Career resources

The Career Management Center (CMC) at Columbia Business School works with students to develop lifelong career management skills and empowers them to leverage the Columbia Business School network throughout their careers. The small size of the program allows the CMC to target search resources, tailoring these to the experience and needs of MS in Marketing Science students in a variety of industries.

By the numbers

Average GRE Quant Score
% Acceptance Rate
% Employed within Six Months

Contact us

Alma Mater in front of Low Library

Our Admissions Office is located at 483 David Geffen Hall on Columbia University’s Manhattanville Campus. Due to the ongoing Covid-19 pandemic, drop-in visits are not currently available. Prospective students can speak with an admissions counselor from 9 a.m. to 5 p.m. Monday through Friday via the contact options below. Beginning in January 2022, all MS courses will be held at our new campus in Manhattanville and our offices will relocate to Kravis Hall.

Email: [email protected]