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MSM

Blend quantitative analytics, market understanding, and creative strategy to lead as an analytical marketer

MSM
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Overview

The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing, and financial services.

The growing demand for data analytics and the increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for “analytical marketers”, who can combine quantitative skills, market understanding and creative insights.

The MS in Marketing Science requires three semesters of full-time study. Students must complete a minimum of ten full-term graduate-level courses (30 credits).

 

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MSM Class Profile
MSM Class Profile

Class at a Glance

Columbia Business School looks for intellectually driven people from diverse educational, economic, social, cultural, and geographic backgrounds. Our students share a record of achievement, strong leadership, and the ability to work in teams. Columbia Business School does not discriminate on the basis of race, color, religion, sex, age, nationality, sexual orientation, political affiliation, disability, or veteran status.

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We are currently closed to walk-in visitors. Please email our office to make an appointment.

We continue to offer a wide variety of virtual events to help you get to know the MS programs and the Columbia Business School community. We hope you will join us for an upcoming event!

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Email: [email protected]
Phone: 212-854-1961
Address: 645 W 130th St, New York, NY 10027

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